Durex is a brand of condoms and personal lubricants. They want to generate awareness and engagement with their users on an emotional and human-centered level, by creating a visual and digital campaign for the 2022’s Durex USA brand reposition.

The focus is on social platforms and should work for the target audience of 18 and 25 years old. The brand and the products should be positively charged and should nudge and motivate customers to buy & use them for their own benefit.

The idea is to educate and highlight the positive features of the products in a playful gaming related context. Graphics should lead to interaction and engagement. The target group should feel addressed and have the feeling that the products have a positive influence on their sex life.

Durex products are graphically integrated into various gaming scenes. You’ll see pixel elements, a Durex pac man version, gaming related selections of different product features, digital graphic elements like tech scans and cyber info graphics, retro computer textures and fonts.